Internet users love videos. Brand aficionados love videos. Companies love videos. See where this is going? Everybody loves and wants to see videos. And this is backed up by numbers. According to a report compiled by HubSpot, video is the most used and efficient (in terms of ROI) media format. The same source found out that 91% of consumers wish to see more online videos from their favorite brands, while 79% of the B2B purchasers relied on videos to buy an app or software.
So the stats are pretty obvious. The demand for videos is ever-growing. This is the type of visual content people want to see. Is it difficult to produce? Well, it used to be, yes. You needed proper camera equipment, microphones, a good script, abilities to shoot and edit the material. Now there’s a significantly simpler way. Today you can easily create a video with AI. There are numerous tools that use artificial intelligence to generate a video based on a given text and aid you edit it to perfection. With the help of these tools you can create anything from personal projects to professionally-looking videos within minutes and with a small budget.
Here’s our list of the best AI video generator tools:
Sora by OpenAI
We start off our list with OpenAI’s Sora. At the time of writing this article, the software is not officially released, but there are chances it will be launched this year. Sora is not currently accessible to the general public. It is available to red teamers in charge of implementing the best security practices and to professional visual artists, designers and filmmakers capable of providing useful feedback.
So what exactly is Sora? This is an AI model designed to create realistic video footage using textual instructions. The tool has the ability to accurately follow the given instructions and generate high-quality videos of a maximum length of 1 minute. What’s truly interesting is the fact that Sora has the potential to create truly complex scenes, which include multiple characters, diverse types of motion and clear details of both the main subject and the background.
You can find out more info, as well as video samples on its official page.
Runway
Runway represents one of the best AI creative suites you can currently find. For the past years, the company behind the product has been investing in artificial intelligence and machine learning to place at your disposal “everything you need to make anything you want.” If you need to create video with AI, Runway should be your go-to option simply because it comes packed with all the possible combinations. You can convert:
- video to video
- image to video
- text to video
- text to image
- image to image
In terms of features, Runway can accomplish an impressive range of operations. Here are some of them:
- Tons of video editing options: from removing the background, people and objects to color grading with text prompts, adjusting the depth of field and blurring faces.
- Add dialogues and voiceovers to videos with text to speech and lip sync.
- Remove background noise from videos.
- Train your own AI image generator for a customized experience.
- Add subtitles and transcribe your video to text.
Runway is quite rich in features and video creation possibilities, but how is it to use? Is it accessible to anyone? The answer is yes.
In order to generate video from video, all you have to do is:
- Upload the video you wish to use as input.
- Select the conversion method from the right-side panel: use an existing image, choose from the preset styles or enter a text prompt.
- Preview the transformed clip and generate it.
Pros
- Simple to use.
- The ample options to generate a video.
- The multitude of video editing possibilities.
- The remarkable accuracy in interpreting textual descriptions.
- You can save your prompts and settings as presets for improved productivity.
- You can test all the video generation methods in the free plan.
Cons
- When using the image to video feature, some colors seem oversaturated.
- Although you can download the generated video even in the free version, it’s rather difficult to make good use of it due to the lower resolution and applied watermark.
Pricing
Runway offers a free version, which entitles you to create up to 3 projects. To upscale the resolution, remove the watermark or extend the length of the generated videos you’ll need to upgrade to one of the paid plans:
- Standard: $12/month
- Pro: $28/month
- Unlimited: $76
- Enterprise: $125
DeepBrain
DeepBrain makes it possible to generate video from text for training and education, e-commerce, news media or finance industries.. You can create e-learning and educational materials with an AI tutor available, AI customer support specialists for both physical and online stores, AI anchors to report the daily news and more. DeepBrain represents an excellent solution due to its impressive array of features. Here are just some of the important things you can accomplish with this tool:
- 80+ realistic avatars to speak out your text.
- ChatGPT-based script generator.
- Create truly realistic conversational avatars.
- Choose from 80+ AI voices.
- Select from a vast library of video templates.
- Use advanced deepfake video and audio detection.
- Improve the hiring process by conducting AI interviews.
With DeepBrain you can convert a text to video within minutes. Here’s what you have to do:
- Choose your text. Type in your prompt, enter a topic, import a Word or PDF document or copy/paste an URL from your blog or website. The possibilities are numerous. The software will then split the text into different relevant scenes.
- Customize your video. Choose one of the built-in templates, change the AI avatar, the background, make color adjustments, insert a title, add brand assets. Basically make it your own.
- Generate. Once everything is ready, click on the Generate button. If everything is in order, download and share your video.
Pros
- You can turn anything into a video, from a blog post to a PPT presentation.
- Realistic AI video actors.
- The variety of video templates, from YouTube vlogs to investment proposals and running shoes ads.
- The possibility to completely customize your material.
- Although there is an abundance of features and settings, the UI isn’t cluttered.
Cons
- Some pronunciation issues with acronyms and foreign languages.
- Interpreting the ChatGPT script isn’t perfect.
- The final video processing can take some time.
- Processed videos in the free version come with an applied watermark.
Pricing
DeepBrain offers a free version, which allows you to a create and export a 1-minute video. You can choose from a decent amount of AI avatars and templates, but the video will be watermarked with the DeepBrain logo. To remove the watermark and enjoy additional features you’ll need to upgrade to one of the paid plans:
- Personal: $24/month
- Team: $72/month
- Enterprise: Custom price
HeyGen
HeyGen is a tool that can be used by anyone, regardless of the experience, to quickly create video from text. What kind of content can you create? Well, its uses cases are various. You can use the software to showcase your mobile app, for a promo video, for internal company communication, storytelling, sales outreach, corporate training or educational purposes. Here’s what HeyGen is offering:
- Over 100 customizable AI presenters.
- 300+ AI voices in over 40 languages.
- Cloning feature to create an AI clone of yourself.
- ChatGPT script writer.
- Built-in templates for any use case.
- Video translation with natural-speaking voice.
- Integrations with platforms like Canva and Zapier.
So how easy is it to generate a new video? Here’s the process:
- Choose a template from the library and customize it or create your own.
- Select an AI avatar. You can opt for an Instant, Photo or Studio avatar.
- Enter your script and choose the preferred voice style, pitch and speed.
- Customize. You can change the view mode of the avatar from close-up to circle view, do a face swap, change its position, add animations, text, videos, music and images, as well as branded kits.
- Click on the Submit button in the top right corner.
Pros
- It’s quite easy to use.
- AI voices do resemble human voices.
- The possibility to choose an avatar based on useful filters such as ethnicity, age or style.
- A ton of options to customize the avatar and the entire video production.
- You can download your video in the free version.
Cons
- It’s pretty expensive.
- You can export a video in the free version, but only in 720p and with a watermark applied to it.
Pricing
HeyGen offers a free trial version, which lets you generate a 1-minute, 720p, watermarked video. You can choose from 60 base avatars and multiple video templates. There are three other paid plans available:
- Creator: $48/month
- Team: $240/month
- Enterprise: Custom price
InVideo
InVideo is a text to video generator that does all the hard work for you. There’s absolutely no problem if you lack creativity or editing skills. This powerful AI tool will take care of everything. All you have to do is type the desired topic, and InVideo will automatically create a full video with an inspiring title, split scenes, relevant visuals, background music, voiceovers and subtitles. Of course, you can step in and make the desired edits if the automatic ones don’t match your preferences.
What can you create with this tool? The list is comprehensive, from video intros and outros and memes to slideshows, ads, social media, business, travel or real estate videos.
Here’s what the software can accomplish:
- Generate videos from text instructions.
- Edit the generated video with text commands.
- Create faceless videos or with an AI presenter.
- AI voice cloning and voice generator.
- Massive collection (5,000+) of fully customizable templates.
Is it difficult to generate a video? Absolutely not.
Once you sign up, answer the short quiz so that the software can understand how you want to use it. Next, in the new page, simply describe with as many details as possible what would you like the video to be about. The tool will then generate a draft based on your prompt and ask you for more details: who is your audience, what is the desired look and feel of the video, on which platform you’d like to publish it. Once you set these parameters, it will generate the video for you. If you’d like to make any changes to it, such as for instance use a different AI voice, simply enter a text command.
It’s worth mentioning that InVideo also offers a mobile app (only iOS version at the moment) in case you want to create videos from text on the go.
Pros
- Ease of use. There’s nothing confusing about the creation process.
- Super-realistic, human-like AI voiceovers.
- Impressive visuals implemented in the video that perfectly match the topic described.
- Pretty fast rendering. It took the software less than 2 minutes to generate a video of 3:06 minutes.
- You can download the generated video in Full HD resolution in the free version.
- Affordable paid plans.
Cons
- You get less control over the generated video in comparison to other tools.
- The video editor may become unresponsive at times.
- The exported videos in the free plan have the InVideo logo.
Pricing
InVideo has a free plan that enables up to 10 minutes of AI-generated video content per week. The platform allows 4 exports per week with the company logo. To remove the limitations you can upgrade to one of the two paid plans:
- Plus: $20/month
- Max: $48/month
Colossyan
Colossyan is an AI video tool designed with company productivity in mind. The platform can be efficiently put to use to create professional materials for numerous use cases: employee onboarding, compliance training, internal communication, sales enablement or customer education.
Here are the core features of Colossyan:
- Choose from 150+ AI presenters or create your own.
- Create AI videos with realistic conversation between presenters.
- Text to speech and prompt to video features.
- Video translation in more than 70 languages.
- Add subtitles to your videos automatically.
- Dedicated workspaces for team collaboration.
- Use GPT-4 as your script assistant.
How do you create a video? You have three possibilities: start from scratch, select and customize a predesigned template or use prompt to video.
Starting from scratch means you need to add your own script (narration or conversation), select and customize your AI presenter(s) and then choose a background, add text, shapes and media and more.
Using the prompt to video option is not complicated. All you have to do is add a topic, and the tool will automatically generate a video for you. What’s interesting is that you have the chance to provide more details, specify the tone used and the target audience, create a presenter persona, as well as set video scenes and length. The software will then generate your draft and allow you to further customize it as you wish.
Pros
- You’ll find it quite simple to navigate through the interface.
- The multiple options to customize the avatar, from choosing the view and appearance to freely changing its placement.
- Changing the pronunciation of certain words.
- The option to pick a voice by accent, scenario or tone.
- Unlike other tools, this one allows you to export in diverse formats, including MP3, SRT and PDF.
- The possibility to generate a video even without signing up.
- Generous trial period in terms of included features.
Cons
- The templates library isn’t as ample as in the case of other tools.
- Certain gestures made by the AI avatars, such as head movements, aren’t so natural.
- You can freely test the software for 14 days only.
- The videos generated in the free version have the Colossyan logo.
Pricing
Colossyan is available with a 14-day trial period, which grants you access to a series of great features. These include premium avatars, avatar conversations, auto-translation in 75 languages, brand kits and 4K export. Afterwards you can upgrade to one of the following subscriptions:
- Starter: $19/month
- Pro: $61/month
- Enterprise: Custom price
Pictory
Pictory is an AI video generator and editor with a broad applicability. Content creators, digital marketers, learning & development professionals, business professionals and organizations, course creators or coaches can resort to this platform to create videos with ease and within a short period of time. You can use text, URL’s or media to generate videos. With Pictory you have the chance to convert:
- Script to video. You can type your text or copy & paste it.
- Article to video. Just insert the link of a blog post, of a press release or any HTML article.
- Video to video. Import MP4, MOV and WebM videos up to 500 MB.
- Image to video. Upload JPG, PNG, SVG or WebP files up to 100 MB.
In addition the tool offers the possibility to:
- Upload/record your own voiceover or use the built-in AI voices.
- Automatically add subtitles and captions.
- Create videos based on a wide array of AI video templates.
- Transcribe your video and audio files.
Pictory is designed with an intuitive interface. After the registration, select which type of content you’d like to repurpose into a video. In our particular case we’ll generate a video using a script.
- Enter a video name and then the text that best describes your video.
- Customize your video by adding visuals, graphic elements, audio or voiceovers.
- Preview and download the video.
Pros
- It’s packed with features.
- Numerous options to edit and customize your video.
- Fast rendering and download.
- You can download the videos generated in the free plan.
- Unlike other tools, which limit your clips to a couple of seconds in the free plan, this one allows videos up to 10 minutes.
Cons
- You can generate only 3 videos (watermarked with the Pictory logo) in the free trial.
- There’s a time-limited trial, which is not the case with other tools.
- The interpretation of the prompt is not 100% accurate.
Pricing
Pictory comes with a 14-day free trial. During this time you can enjoy all the available features and download a maximum of 3 videos. At the end of the trial period you can subscribe to one of the three paid plans:
- Starter: $19/month
- Professional: $39/month
- Teams: $99/month
Pika
Would you like to create cool animations, but don’t have video creation experience? No problem. Pika enables you to generate video content, from cartoons to short films, truly easily. There are three methods you can employ to create visual content:
- Text to video. Simply enter a text describing your desired video.
- Image to video. Add photos, drawings or any artwork and let the tool convert them into a moving scene.
- Video to video. Take an older video and transform it into a shorter, more engaging one.
With Pika you have multiple options not only to create videos, but also to edit them. You can:
- Change a specific region. Just use call-outs to tell the software what to modify in the video.
- Lip sync. Type in the text you wish to turn into voice and select one of the numerous AI voices available.
- Sound effects. Enter a prompt or let the tool automatically generate one.
- Expand the canvas and extend the video length.
Pros
- The fact that it automatically generates multiple variations of a video.
- The Retry feature which you can use in case the initial interpretation of the command wasn’t precise.
- Easy video editing based on call-outs.
- Affordable subscription plans.
Cons
- Generating a video from a text, image or another video is slow.
- The text to video option is a hit-and-miss.
- The Pika watermark on the exported videos in the free version.
Pricing
Pika offers a free version called Basic with 250 initial credits (10 credits/3-second video). You can download the videos, but if you’d like to remove the watermark, upscale the resolution or increase the length you’ll have to select one of the paid editions:
- Standard: $8/month
- Unlimited: $28/month
- Pro: $58/month
Lumen5
Lumen5 is an interesting alternative for your AI-based video creation necessities. The platform provides two main ways to generate videos:
- Repurpose content. You can use already-created content, such as blog posts, articles, even videos and convert them into engaging clips.
- Storytelling. Take advantage of the talking head feature to have an AI presenter speak out your text.
Who is Lumen5 for? Marketers, publishers or brands looking to easily create various forms of content.
What is it like to use the tool? Quite simple. Once you sign up and mention which is your goal, you can get started. You can:
- Select and customize a built-in template with styles, colors and fonts.
- Start from scratch and generate a video by gradually adding media, icons, voiceover, a preferred video style and format.
- Convert a blog post or document into video with or without an AI voiceover.
- Create a talking head clip.
In our particular case let’s take a look at how you can turn a blog post into a video:
- Copy & paste the URL from your blog.
- Click on the Compose script button to get your AI-generated script. Next, from the left-side menu, choose one from various script spin-offs.
- Click on Continue, add or remove parts of the generated script (optionally) and hit the Convert to video button.
- Customize the video (if necessary), preview it and then click on the Publish button.
Pros
- The entire process of turning an article into video is quite quick.
- Creating a video using a prompt and AI voiceover is easy, with accurate interpretation.
- Saving your video outline for later reuse.
- 2-minute AI voiceovers in the free plan.
- The free edition is forever free.
Cons
- Some discrepancies when compiling text from the original article.
- Certain images and clips in the generated video don’t match the written content when transforming a blog post.
- Watermarked videos in the free edition.
Pricing
In the free edition called Community, you have the possibility to create and download a maximum of five videos per month. The videos come in a 720p resolution and have the Lumen5 watermark on them. If you wish to remove it and benefit from other useful features, you can select one of the paid plans:
- Basic: $29/month
- Starter: $79/month
- Professional: $199/month
- Enterprise: Custom price
Fliki
Fliki gives you the opportunity to create videos with AI voices in a simple manner. With this tool you can convert:
- Idea to video.
- Blog to video.
- PowerPoint presentation to video.
- Tweet to video. Turn your status update on the social network X (formerly Twitter) into engaging video.
- Product to video. Turn your Amazon or AirBnb product listings into exciting videos.
Fliki is equipped with a series of useful features to aid you generate content that matches your preferences. The platforms offers:
- A huge library of stock media (images, videos and audio) to enhance your creations.
- 2000+ text to speech voices in 75+ languages.
- The possibility to create AI videos with over 65 presenters available.
- Voice cloning.
To create a video with Fliki is not that difficult, but neither as straightforward as in the case of other platforms.
So once you’ve accessed the main dashboard, you’ll first need to create a new file. So click on New file, select the type of content you wish to create and your settings. Next choose what you would like to transform into a video: idea, presentation, article etc. Then select the duration of the video, whether you’d like to use stock or AI media, a video template (optionally) and click on Submit. The software will then generate the video and split it into different scenes, which you can further fine-tune. In that sense you can change the voiceover, replace the background music, add AI avatars and more.
Pros
- More than enough options to generate videos.
- A great range of stock media to choose from.
- The possibility to rearrange scenes and perform numerous edits after the video was generated.
- Creating and exporting a video is done in a timely manner.
Cons
- AI media integrated in the video isn’t always realistic.
- The position of the subtitles can’t be adjusted.
- Watermark on the exported videos in the free plan.
Pricing
Fliki comes with a free plan, which provides 5 minutes of video creation per month and the possibility to download your files. To enjoy additional features, as well as faster export time you’ll need to opt for one of the two paid plans:
- Standard: $14/month
- Premium: $44/month
Bottom Line
Creating a high-quality video is no longer an exclusive mission for professionals in the field. With the help of AI you can now generate a stunning clip without having technical skills or video editing experience. It’s just incredibly easy. No matter if you’re looking to create content for your social media pages, ads, promo, product, educational or training videos, you can accomplish your task within minutes. There’s an abundance of AI video tools that can help you turn anything into an exciting video. A simple idea, a script, an article or maybe an existing video that needs to be condensed. The possibilities are numerous. The results are truly impressive.